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In the beer ad, a beautiful woman sits on the beach and drinks a Budweiser. The advertiser hopes that their target market will be aroused by the beauty and begin to experience a similar sense of desire when they see the beer. In this simple, classic ad, the unconditioned response is________.

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Answer:

The answer is the arousal.

Explanation:

In classical conditioning, a conditioned stimulus (the beer) is associated with an unconditioned stimulus (the woman), which produces an unconditioned response (arousal).

This idea was demonstrated by Russian scientist Ivan Pavlov. In a famous experiment, he would ring a bell shortly before feeding a dog. The dog would soon start salivating at the sound of the bell, as it associated it with the food.