Virtually trying on a suit best describes which of the 4E framework objectives? Experience. The 4E framework consists of the 4E's of marketing communications with consumers: excite, educate, experience and engage. Often you want to excite your customers with relevant offers, educate them abut the offers and products, help them experience the products, and engage with them. In this case, Alan being able to virtually choose options for clothing online giving him a good experience.
